Case Studies Details

Loyalty Program: Mobile App for Loyalty Program for a large retailer in UAE

Overview

A leading retail conglomerate with over 85 brands and 2,200+ stores across the GCC region in brands including fashion, electronics, food & beverages, and home goods, was facing a challenge in managing a unified loyalty program that could cater to a diversified customer base and deliver consistent value across different brands and stores.

As part of its digital transformation strategy, client sought to develop a mobile app to enhance customer engagement, streamline user experiences, and boost sales across channels.

Business Challenges:

  • Complex Loyalty Program Management
  • Limited Customer Engagement
  • Innovation Gaps in providing Information

Objectives

Create Visually Appealing UI/UX

Transform creative ideas into impactful design that drive business growth and customer loyalty.

Improve Operational Efficiency

Streamline and automate processes to reduce costs and enhance productivity.

Enhance Market Position

Develop application to effectively compete in a saturated market and strengthen brand presence across buyers.

Results Obtained:

  • Increased Customer Engagement with over 50,000 downloads within first 3 months of launch.
  • Enhanced Customer Satisfaction with scores improving by 30% with positive feedbacks highlighting the ease of use of application
  • Published By:

    #taskone Consulting Group

  • UAE

    Meydan Grandstand 6th Floor Maydan Road Nad AI Sheba Dubai U.A.E.

  • Industry

    Business

  • Founders

    Sumit Shukla, Swapnil Srivastava

  • Case Study

    Loyalty Program: Mobile App for Loyalty Program for a large retailer in UAE

  • Date

    11 Mar 2025

  • View Author's Profile

Conclusion

The mobile app delivered for client successfully bridged the market gap by enhancing customer engagement, streamlining the loyalty program, and providing personalized experiences. The app significantly contributed to the brand’s digital transformation journey and overall growth of the organization.

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