Case Studies Details

Industry Startup Tea Business

Overview

A tea packaging bootstraped startup specializing in premium tea blends for Indian market. There were two co-founders dedicatly managing business operation.

Client Location

Kerala, India

Business Insight

Company is buying tea, cardamon, clove, choclate, flavours and mixes from multiple vendors. Ratio management and packaging was being done in-house.

Sales Channels
-Amazon, website
Monthly Sales
-200 Boxes Per Month
Pack Type
-Tea Bags
Pack Size
-20 tea bags per Box
Varieties
-8 flavors

Clients Expectation From Advisory Team

  • Identification of Target Market and Customer
  • Analysis on Global Market Expansion
  • Strong Brand Creation and Recognition
  • Increased Customer Loyality and Repeat Business
  • Direct-to-Consumer (DTC) Oppourtunity Analysis
  • Published By:

    #taskone Consulting Group

  • UAE

    Meydan Grandstand 6th Floor Maydan Road Nad AI Sheba Dubai U.A.E.

  • Industry

    Business

  • Founders

    Sumit Shukla, Swapnil Srivastava

  • Case Study

    Industry Startup Tea Business

  • Date

    11 Mar 2025

  • View Author's Profile

#TCG Activities Performed

  • packaging/Sales Suggestion
    • Proposed to scale to 5,000 Boxes Per Month
  • Brand Recall Value/Establishment
    • Identification of Story behind the Brand and Communicate in Packaging
  • certification and Compliances
    • FSSAI
  • Digital Presence
    • Good website, Engaging Content, Story Telling
    • Instagram Stories and Reels for Promotions
  • Business Approach
    • Partner with Gift Companies for B2B Outreach
    • Pricing variations for B2C Outreach
  • Product Packing Models
    • Launch varieties in size (pack of 10, 20, 40 teabags)
    • Packaging Tea with Tea Pot, Honey Sachet, Personalized Note

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